Design mistakes cost real revenue
Indian SMEs often invest in traffic and ads, then lose conversions on confusing layouts, slow pages, and mobile friction. UI/UX is not decoration, it is the difference between a visitor and a booked appointment.
Mistakes we see on every audit
- Unclear primary action, three competing CTAs and no obvious next step
- Wall of text on mobile, paragraphs that should be bullets or accordions
- Slow load on 4G, unoptimised images and heavy scripts killing first paint
- Low contrast and tiny tap targets, especially painful for older users
- Generic stock imagery that signals "template site" instead of trust
- Forms that ask too much before delivering any value
Mobile-first is not a buzzword here
In India, 70%+ of web traffic is mobile. If you design on a MacBook and never test on a mid-range Android on Jio, you are designing for a minority. Sticky CTAs, thumb-reachable buttons, and minimal typing are baseline requirements.
Trust signals that actually convert
Real client logos, specific outcomes ("reduced no-shows by 35%"), team photos, Google review embeds, and clear pricing or "starting from" ranges reduce anxiety. Vague claims like "best in class" do nothing. Specificity sells.
Pre-launch UX check
- Five-second test: Can a stranger say what you do and what to click next within five seconds?
- One-thumb test: Can someone complete your primary action with one hand on a phone?
- Speed test: Does the key landing page load in under 3 seconds on 4G?
- Error test: Are form errors clear, inline, and recoverable without losing entered data?